Vidette is the CEO of Luxe Tribes and the founder of Sorted Chale, two trailblazing travel brands redefining what luxury looks like for the global Black community. Originally from the UK, she has traveled the world and built a career rooted in culture, commerce, and connection — scaling Sorted Chale from the ground up in Ghana before leading its integration into Luxe Tribes.
A Schwarzman Scholar with a global perspective and a passion for storytelling, Vidette now oversees both brands, crafting unforgettable experiences across Africa and beyond. She’s committed to building systems-driven, community-powered travel brands that center ownership, inclusivity, and impact.